Great Lakes Football Rules

We’ve finally reached the public speaking section of our human communications course, a section that apparently a few people in the class weren’t looking forward to.  In class, the professor encouraged us to write our main public speaking fear/reason why we’re confident on a piece of paper, crumple it up, and toss it across the room.  Then everyone would pick up one of these anonymous statements, read it to themselves, and volunteers were asked to read their notes to the class.

Then we proceeded to cover audience analysis, a very important step in selecting a speech topic.  Public speaking 101: know your audience and present something that’s relevant to them.  Blah, blah, blah…

So how does this apply to you?

Audience analysis is analogous to the marketing strategy of developing and focusing your advertising efforts on a target audience.  Think of all of those Superbowl commercials….those who see the Superbowl as 5 straight hours of quality American football entertainment and those who aren’t interested in watching the game both come together to watch the advertisements between plays.

When my family used to spend Superbowl Sunday at my aunt and uncles place, my mom, aunt, their friends, and my female cousins (stereotypical) would slowly make their way out of the crowded living room during gameplay but actually rush back to avoid missing any commercials.

Later, among the talk about certain game changing plays and the usual complaints about the referees consistently calling unfair penalties, you’ll hear chatter about the comical advertising.  Superbowl commercials do an excellent job at analyzing their audience, they incorporate groups having a good time, family, humor, pets, sex appeal, and regularly pick fun at gender roles.  Incorporating elements that all age groups, both male and female, will be able to connect with and enjoy….while advertising their product.

Show me who you are,
I’ll show you what you love.


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